Coconut Oil
Coconut oil conditions and nourishes hair while coloring, providing moisture and shine to the hair shaft.
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Wella
Wella Soft Color Ash Blonde Hair Dye – Ammonia-Free Conditioning Formula
35.22
43.61
-19%New price(VAT incl.)
31.70 with code GOLD10
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Color
Strength
Type
1
Limited stock
- Ammonia-free formula for gentler coloring
- Conditioning agents keep hair soft and shiny
- Professional-quality ash blonde results
Benefits
- Hair & Nails
ShadeAsh Blonde
Allergy informationPerform a patch test 48 hours before application to check for allergic reactions. Avoid contact with eyes and skin. If irritation occurs, rinse immediately and discontinue use. Not recommended for damaged or previously over-processed hair. Consult a professional colorist if you have sensitive scalp or hair concerns.
Key Ingredients
Coconut Oil: Coconut oil conditions and nourishes hair while coloring, providing moisture and shine to the hair shaft.
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Sourced directly from the brand or its authorised distributor — never third-party resellers.
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Wella Soft Color Ash Blonde is designed for people who want professional-quality blonde color without ammonia's harshness. The conditioning formula keeps hair soft and shiny while delivering cool-toned ash blonde results that last. It's a good choice if you're looking to color your hair with less damage while maintaining vibrancy.
Formulated with conditioning agents and nourishing ingredients to protect hair integrity while delivering rich color payoff. Free from harsh ammonia for a gentler coloring experience.
From the product label.
Key Ingredients(3)
Shea Butter
Shea butter is a rich conditioning ingredient that softens and protects hair during the coloring process.
Aloe Vera
Aloe vera soothes the scalp and provides hydration, making the coloring experience gentler on hair and skin.
Specs last updated: June 15, 2026
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